Ph.D in Mass Communication from Desh Bhagat University

Ph.D in Mass Communication from Desh Bhagat University: Admission Process, Eligibility Criteria, Highlights, Syllabus, Scope, FAQ.

Ph.D in Mass Communication from Desh Bhagat University Overview:

Program Objectives

  1. Advanced Research Skills: Equip students with the skills needed to conduct independent and advanced research in mass communication.
  2. Theoretical and Practical Knowledge: Provide a deep understanding of both theoretical frameworks and practical applications within the field.
  3. Interdisciplinary Approach: Encourage an interdisciplinary approach to research, integrating insights from related fields like sociology, psychology, and political science.
  4. Contribution to Knowledge: Enable students to contribute original research that advances the knowledge base in mass communication.

Admission Requirements

  1. Educational Background: Applicants must have a Master’s degree in Mass Communication or a related field from a recognized university.
  2. Entrance Exam: Candidates need to qualify for the university’s Ph.D. entrance test (DBU-PET) or have a valid score in national-level exams such as UGC-NET/JRF.
  3. Interview: Shortlisted candidates are typically required to attend an interview to discuss their research proposal and assess their suitability for the program.

Program Structure

  1. Coursework: The initial phase of the Ph.D. program involves coursework designed to build research skills and theoretical knowledge. This includes subjects like research methodology, advanced theories in mass communication, and media research.
  2. Research Proposal: Students must develop and defend a detailed research proposal outlining their intended research questions, methodology, and significance.
  3. Dissertation: The core of the Ph.D. program is the dissertation, an original research project conducted under the guidance of a faculty advisor. The dissertation must contribute new knowledge or insights to the field of mass communication.
  4. Seminars and Workshops: Regular seminars and workshops are conducted to provide ongoing training in research skills and to facilitate the exchange of ideas among students and faculty.
  5. Publication: Students are encouraged to publish their research findings in reputed journals and present them at national and international conferences.

Faculty and Resources

  1. Experienced Faculty: The program is supported by a team of experienced faculty members who are active researchers in various areas of mass communication and media studies.
  2. Research Facilities: The university provides access to modern research facilities, including a well-equipped library, media labs, and online research databases.
  3. Collaborations: The university collaborates with media organizations, research institutes, and other universities to provide students with diverse research opportunities and practical exposure.

Career Opportunities

Graduates of the Ph.D. program in Mass Communication from Desh Bhagat University can pursue careers in academia, research, media organizations, public relations, and corporate communications. They are well-prepared for roles such as university professors, research analysts, media consultants, and communication directors.

Ph.D in Mass Communication from Desh Bhagat University Eligibility Criteria:

  1. Educational Qualifications:
    • Candidates must have a Master’s degree (or equivalent) in Mass Communication or a closely related field from a recognized university.
    • The Master’s degree should be completed with a minimum required percentage or equivalent grade as specified by the university.
  2. Entrance Examination:
    • Applicants need to qualify the Ph.D. entrance test conducted by Desh Bhagat University (DBU-PET) or possess a valid score in national-level entrance exams such as UGC-NET/JRF (National Eligibility Test/ Junior Research Fellowship) in Mass Communication or related subjects.
    • Candidates who have already cleared the UGC/CSIR JRF examination or have an M.Phil. degree are generally exempted from appearing in the university’s entrance test, subject to university regulations.
  3. Interview:
    • Shortlisted candidates are typically required to participate in an interview conducted by Desh Bhagat University. The interview assesses the candidate’s research aptitude, subject knowledge, and suitability for the Ph.D. program.
  4. Research Proposal:
    • As part of the admission process, applicants are required to submit a research proposal outlining their proposed area of research, research questions, objectives, methodology, and significance.
    • The research proposal is evaluated during the interview to determine the candidate’s research aptitude and alignment with faculty expertise.
  5. Other Requirements:
    • Candidates may need to fulfill additional requirements specified by the university or department, such as language proficiency tests or specific coursework prerequisites.

Ph.D in Mass Communication from Desh Bhagat University Why to do?

  1. Advanced Knowledge and Expertise:
  • A Ph.D. program offers in-depth exploration and mastery of theoretical frameworks, research methodologies, and critical analysis within the field of mass communication. It allows you to become an expert in your chosen area of specialization.
  1. Contribution to Knowledge:
  • Through conducting original research, a Ph.D. enables you to contribute new insights, theories, and empirical findings to the field of mass communication. Your research could potentially impact industry practices, policy-making, and academic discourse.
  1. Career Opportunities:
  • A Ph.D. opens doors to diverse career paths. Graduates can pursue academic careers as professors or researchers in universities and research institutes. They can also work in media organizations, public relations firms, think tanks, and government agencies in roles such as media analysts, consultants, policy advisors, or communication directors.
  1. Intellectual Stimulation and Personal Growth:
  • Engaging in doctoral-level research challenges you intellectually and fosters critical thinking, problem-solving, and analytical skills. It allows for personal growth and the satisfaction of pursuing knowledge at the highest academic level.
  1. Networking and Collaboration:
  • Ph.D. programs provide opportunities to collaborate with peers, faculty members, and professionals in the field. Networking through conferences, seminars, and research projects can enhance your career prospects and open doors to collaborative opportunities.
  1. Credential and Prestige:
  • Earning a Ph.D. signifies a high level of academic achievement and expertise in your field. It enhances your credibility and distinguishes you as a thought leader and expert in mass communication, which can lead to recognition and career advancement.
  1. Impact on Society:
  • Research conducted during a Ph.D. program can address societal issues, contribute to public understanding of media and communication phenomena, and influence policy decisions. It provides a platform to make meaningful contributions to society.
  1. Personal Fulfillment and Passion:
  • Many individuals pursue a Ph.D. out of a genuine passion for their subject area. It allows you to delve deeply into topics you are passionate about, pursue your intellectual curiosity, and make a lasting impact in your field.

Ph.D in Mass Communication from Desh Bhagat University Highlights:



Program Name

Ph.D. in Mass Communication


Desh Bhagat University, Punjab, India


Advanced research in mass communication, theoretical and practical knowledge, interdisciplinary approach


Master’s degree in Mass Communication or related field; DBU-PET or UGC-NET/JRF score; interview


Research methodology, advanced theories in mass communication, media research

Research Proposal

Required; outlines research questions, methodology, significance


Original research project contributing to mass communication field


Experienced faculty with expertise in mass communication and media studies


Well-equipped library, media labs, online research databases

Career Opportunities

Academia (professor, researcher), media organizations (media analyst, consultant), public relations, corporate communications


Seminars, workshops, conferences; collaboration opportunities


Contribution to knowledge, societal impact through research findings

Personal Growth

Intellectual stimulation, critical thinking, analytical skills


Typically 3-5 years


Ph.D. degree; recognition as expert in mass communication

Ph.D in Mass Communication from Desh Bhagat University Admission Process:

Admission Process for Ph.D. in Mass Communication

  1. Eligibility Criteria Check:
    • Prospective applicants must first ensure they meet the eligibility criteria set by Desh Bhagat University. This typically includes holding a Master’s degree in Mass Communication or a related field from a recognized university. Candidates must also fulfill specific minimum percentage requirements as stipulated by the university.
  2. Application Submission:
    • Interested candidates need to submit their applications through the university’s online portal or by downloading the application form from the official website. The application form should be filled out accurately and completely, including personal details, educational qualifications, and contact information.
  3. Entrance Examination:
    • Candidates are required to appear for the Ph.D. entrance test conducted by Desh Bhagat University (DBU-PET) unless they are exempted based on qualifications such as having cleared the UGC-NET/JRF or possessing an M.Phil. degree. The entrance test assesses the candidate’s aptitude for research, subject knowledge, and analytical skills.
  4. Interview:
    • Shortlisted candidates based on their performance in the entrance examination are called for a personal interview. The interview panel evaluates the candidate’s research proposal, which is submitted as part of the application process. This interview also serves to assess the candidate’s research aptitude, clarity of thought, and alignment with faculty expertise.
  5. Research Proposal Submission:
    • As part of the application, candidates must submit a detailed research proposal outlining their proposed research area, research questions, objectives, methodology, and expected outcomes. The quality and feasibility of the research proposal play a significant role in the selection process.
  6. Selection and Admission:
    • Final selection for admission into the Ph.D. program is based on the candidate’s performance in the entrance examination, interview, and evaluation of the research proposal. Merit lists or final selections are typically published on the university’s website or communicated directly to the selected candidates.
  7. Registration and Enrollment:
    • Upon selection, candidates need to complete the formalities for registration and enrollment as per the university’s guidelines. This includes payment of fees, submission of required documents (like academic transcripts, identity proof), and fulfilling any additional requirements specified by the university.
  8. Commencement of Program:
    • The Ph.D. program in Mass Communication usually begins at the start of the academic session as per the university’s academic calendar. Students are introduced to the coursework, research methodologies, and begin working on their research under the guidance of a faculty supervisor.

Ph.D in Mass Communication from Desh Bhagat University Syllabus:

  1. Research Methodology in Mass Communication
  2. Advanced Theories in Mass Communication
  3. Media Ethics and Laws
  4. Qualitative Research Methods
  5. Quantitative Research Methods
  6. Media and Society
  7. Global Media Systems
  8. Media Policy and Regulation
  9. Communication Theories
  10. Digital Media and Communication
  11. Strategic Communication
  12. Media Management and Economics
  13. Public Relations Theory and Practice
  14. Journalism Studies
  15. Cultural Studies in Media
  16. Media and Development
  17. Political Communication
  18. Advertising and Brand Communication
  19. Media Technology and Innovation
  20. Special Topics in Mass Communication
Ph.D in Mass Communication from Desh Bhagat University Scope:

Academic Careers

  1. University Professor: A Ph.D. qualifies graduates to teach and conduct research in universities and colleges, imparting knowledge in areas such as media studies, communication theory, journalism, and digital media.
  2. Researcher: Opportunities exist in academic and research institutions to lead and contribute to cutting-edge research projects that advance understanding in mass communication theories, media effects, and societal impacts.
  3. Department Head or Chair: Experienced Ph.D. holders may take leadership roles within academic departments, guiding curriculum development and academic programs related to mass communication.

Research and Development

  1. Media Research Analyst: Ph.D. holders can work with media organizations, think tanks, and research firms to analyze trends, audience behavior, and the impact of media on society.
  2. Policy Advisor: Experts in mass communication can influence policy-making related to media regulation, digital media ethics, and communication strategies at governmental and international levels.

Professional Careers

  1. Media Consultant: Ph.D. graduates may offer expertise to media companies, advising on strategic communication, audience engagement, and content development.
  2. Corporate Communication Director: In businesses and organizations, Ph.D. holders can oversee communication strategies, branding, and public relations initiatives.

Entrepreneurship and Innovation

  1. Media Entrepreneur: Ph.D. holders can launch startups or innovate within existing media ventures, leveraging their deep understanding of media landscapes, audience dynamics, and emerging technologies.

Societal Impact

  1. Advocacy and Non-profit Work: Expertise in mass communication allows individuals to work for NGOs, advocacy groups, and non-profits, advocating for social change through media campaigns and communication strategies.
  2. Media Literacy and Education: Ph.D. graduates can contribute to media literacy programs, educating the public on critical consumption of media and fostering informed citizenship.

International Opportunities

  1. Global Engagement: With a Ph.D. in Mass Communication, individuals can engage in international research collaborations, conferences, and projects that address global media challenges and opportunities.

Personal Fulfillment and Contribution

  1. Knowledge Creation: Through original research and publications, Ph.D. holders contribute new insights and theories to the field of mass communication, influencing future research directions and academic discourse.
Ph.D in Mass Communication from Desh Bhagat University FAQ Answers with Questions:
  1. Q: What are the eligibility criteria for applying to the Ph.D. in Mass Communication program at Desh Bhagat University?
    • A: Candidates must have a Master’s degree in Mass Communication or a related field from a recognized university. They should also qualify in the DBU-PET (Ph.D. Entrance Test) or possess a valid score in UGC-NET/JRF (National Eligibility Test/Junior Research Fellowship).
  2. Q: How can I apply for the Ph.D. program in Mass Communication at Desh Bhagat University?
    • A: You can apply by filling out the application form available on the university’s official website and submitting it along with required documents. Details about the application process are updated regularly on the university’s admissions portal.
  3. Q: What is the structure of the Ph.D. program in Mass Communication at Desh Bhagat University?
    • A: The program typically includes coursework in research methodology, advanced theories in mass communication, media ethics, and a dissertation based on original research. It spans several years, during which students conduct independent research under the guidance of faculty.
  4. Q: What kind of research opportunities are available during the Ph.D. program?
    • A: Students have opportunities to engage in interdisciplinary research, collaborate with faculty on ongoing projects, and explore areas such as media effects, digital media, journalism studies, and communication theories.
  5. Q: Are there any financial assistance or scholarships available for Ph.D. students?
    • A: Desh Bhagat University offers various scholarships and financial assistance schemes for eligible Ph.D. students. Details about scholarships, eligibility criteria, and application procedures can be obtained from the university’s scholarship office.
  6. Q: Can I pursue the Ph.D. program on a part-time basis?
    • A: Yes, Desh Bhagat University provides options for both full-time and part-time enrollment in the Ph.D. program in Mass Communication. Part-time students are required to fulfill the same academic requirements as full-time students over a longer duration.
  7. Q: What career opportunities are available after completing a Ph.D. in Mass Communication from Desh Bhagat University?
    • A: Graduates can pursue careers as university professors, researchers, media analysts, communication consultants, public relations experts, policy advisors, and leaders in media organizations, both in India and internationally.
  8. Q: How is the Ph.D. program at Desh Bhagat University different from others in terms of specialization and faculty expertise?
    • A: The program emphasizes interdisciplinary research and offers specialized courses in areas such as media management, cultural studies, political communication, and digital media, supported by experienced faculty with diverse research interests.
  9. Q: What support services does Desh Bhagat University provide to Ph.D. students?
    • A: The university offers comprehensive support services including access to research facilities, library resources, academic advising, career counseling, and opportunities for presenting research at conferences and publishing in journals.
  10. Q: How can I get more information about the Ph.D. program in Mass Communication at Desh Bhagat University?
    • A: For detailed information, including current admission requirements, program structure, faculty profiles, and application deadlines, please visit the university’s official website or contact the admissions office directly.

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