Sikkim Skill University is a state university located in Sikkim, India, which offers various undergraduate, postgraduate and doctoral programs in diverse fields including management, healthcare, hospitality, tourism, agriculture, and more. The PhD in Marketing Management program offered by Sikkim Skill University is designed to provide students with in-depth knowledge of marketing principles, strategies, and practices that are required to develop and implement effective marketing plans in different business contexts.

The program is intended to help students develop their research and analytical skills, allowing them to investigate the latest marketing trends, consumer behavior, and market dynamics. Students will also gain a deep understanding of various marketing tools and techniques, including advertising, sales promotion, public relations, digital marketing, and social media marketing.

The PhD in Marketing Management program at Sikkim Skill University typically takes around three to five years to complete, depending on the student’s pace and research topic. Students will have the opportunity to conduct original research under the guidance of experienced faculty members and develop expertise in a specific area of marketing.

PhD in Marketing Management From Sikkim Skill University Eligibility:

1. Academic Qualifications: Candidates must have a Master’s degree in Marketing Management or a related field from a recognized university with a minimum of 55% aggregate marks (or an equivalent grade).
2. Entrance Exam: Candidates need to appear for the Sikkim Skill University Research Entrance Test (SSURET) or any other national-level entrance exam such as UGC-NET, JRF, or GATE, etc.
3. Work Experience: Candidates with relevant work experience in the field of marketing management may be given preference during the selection process.
4. Language Proficiency: Candidates should have proficiency in English language communication, both oral and written.

Why to do PhD in Marketing Management From Sikkim Skill University?

1. Research opportunities: PhD in Marketing Management program provides students with the opportunity to conduct in-depth research on various marketing topics and issues. This can help students develop a deep understanding of the subject matter and contribute to the existing body of knowledge in the field.
2. Academic career: The program prepares students for a career in academia as a professor or researcher. With a PhD in Marketing Management, graduates can apply for teaching positions at universities and colleges around the world.
3. Industry opportunities: PhD in Marketing Management degree holders are highly sought after by businesses, marketing research firms, and consulting companies. Graduates can pursue careers as marketing managers, marketing consultants, or market research analysts.
4. Career advancement: The PhD in Marketing Management program can help professionals in the marketing industry advance their careers by developing their skills and knowledge of the latest marketing trends and practices.
5. Personal and professional growth: Pursuing a PhD in Marketing Management is a challenging and rewarding experience that can help students develop critical thinking, research, and analytical skills, as well as enhance their communication and leadership abilities.

PhD in Marketing Management From Sikkim Skill University Highlights:

PhD in Marketing Management From Sikkim Skill University Admission process:

1. Online Application: Interested candidates must fill out an online application form, which is available on the university’s website.
2. Entrance Exam: Candidates must appear for the Sikkim Skill University Research Entrance Test (SSURET) or any other national-level entrance exam such as UGC-NET, JRF, or GATE, etc. The exam assesses the candidate’s knowledge of the subject matter and research aptitude.
3. Interview: Candidates who qualify for the entrance exam will be called for an interview with a panel of experts. The interview assesses the candidate’s research interest, potential, and ability to contribute to the program.
4. Admission Offer: Based on the candidate’s performance in the entrance exam and interview, the university will offer admission to the PhD in Marketing Management program.
5. Enrollment: Once the candidate receives the admission offer, they must enroll in the program by submitting the required documents and paying the fees.

PhD in Marketing Management From Sikkim Skill University  Syllabus:

Coursework:

• Research Methodology
• Advanced Marketing Management
• Marketing Strategy
• Consumer Behaviour
• Brand Management
• Digital Marketing
• Retail Management
• International Marketing
• Services Marketing
• Product Management

Research Work:

• Literature Review
• Research Proposal
• Data Collection and Analysis
• Thesis Writing and Presentation

PhD in Marketing Management From Sikkim Skill University Scope:

1. Academic Positions: With a PhD in Marketing Management, graduates can pursue academic positions as professors, researchers, and consultants in universities, colleges, and research institutions around the world. They can conduct research, publish papers, and teach courses in marketing management, consumer behavior, digital marketing, and related fields.
2. Marketing Manager: PhD in Marketing Management degree holders are highly sought after by businesses, marketing research firms, and consulting companies. Graduates can pursue careers as marketing managers, where they can use their knowledge of marketing principles to design and implement marketing strategies, analyze market trends, and develop new products and services.
3. Marketing Consultant: Graduates can also work as marketing consultants, providing advice and guidance to businesses on various marketing-related issues such as market research, branding, advertising, and sales promotions.
4. Market Research Analyst: With a PhD in Marketing Management, graduates can work as market research analysts, analyzing market trends and consumer behavior to help businesses make informed decisions about their products and services.
5. Entrepreneurship: Graduates can start their own marketing firms or consultancy businesses and apply their knowledge and skills to help businesses grow and succeed.

PhD in Marketing Management From Sikkim Skill University FAQ:

Question: What is the duration of the PhD in Marketing Management program at Sikkim Skill University?
Answer: The duration of the PhD in Marketing Management program at Sikkim Skill University is typically 3-5 years, depending on the research work and the progress of the candidate.

Question: What is the eligibility criteria for the PhD in Marketing Management program at Sikkim Skill University?
Answer: The eligibility criteria for the PhD in Marketing Management program at Sikkim Skill University typically includes a Master’s degree in Marketing Management or a related field with a minimum of 55% marks, and qualifying the SSURET or any other national-level entrance exam such as UGC-NET, JRF, or GATE, etc.

Question: What is the fee structure for the PhD in Marketing Management program at Sikkim Skill University?
Answer: The fee structure for the PhD in Marketing Management program at Sikkim Skill University may vary depending on the specific policies and procedures of the university. It is recommended that candidates visit the university’s website or contact the admissions office for the most up-to-date information on the fee structure.

Question: What is the career scope of a PhD in Marketing Management from Sikkim Skill University?
Answer: Graduates of the PhD in Marketing Management program from Sikkim Skill University can pursue careers in academia as professors, researchers, and consultants, or in industry as marketing managers, market research analysts, marketing consultants, and entrepreneurs.

Question: What is the research work component in the PhD in Marketing Management program at Sikkim Skill University?
Answer: The research work component in the PhD in Marketing Management program at Sikkim Skill University typically involves conducting original research on a topic of the candidate’s choice under the guidance of a faculty advisor. It includes literature review, research proposal, data collection and analysis, and thesis writing and presentation.

Question: Is there any financial assistance available for PhD in Marketing Management students at Sikkim Skill University?
Answer: Sikkim Skill University may offer financial assistance such as scholarships, fellowships, and assistantships to eligible PhD in Marketing Management students. It is recommended that candidates visit the university’s website or contact the department for the most up-to-date information on financial assistance